Digital marketing is an attempt to promote a brand by using digital media to reach consumers in a timely, personal, and relevant. Includes many types of digital marketing techniques and practices contained in the Internet marketing category. Given the dependence of internet marketing without making the field of digital marketing incorporates other key elements such as mobile phones, SMS (text messages sent via cell phone), display advertising banners, digital and beyond. Digital marketing helped menggambungkan psychological factors, humanist, anthropological, and technologies that will become the new media with a large capacity, interactive, and multimedia. The results of a new era of interaction among producers, market intermediaries, and consumers. Marketing through the digital service is being expanded to support the involvement of companies and consumers.
Digital Marketing Strategy :pullDigital marketing involves consumers to search, view, and retrieve information directly through the website or search engine. Consumers play an active role in finding the required information, usually located on a site or a website, blog, audio streaming, etc.. Pros:Does not require advanced technology to deliver content, it only needs to store or display it.There are no restrictions in terms of content or file size for all determined by the consumer.Freedom of the media companies are free to use any method to attract consumers.disadvantages:There is no personalization to keep visitors coming back.Is passive because it relies on search engines.Limited ability to measure results on the consumer.PushDigital Marketing provides information to consumers to view or receive digital advertising actively. Information can come in the form of emails, phone calls, SMS (text messages sent via cell phone), MMS (multimedia messaging), RSS (web feed format that distributes news and information), etc.. Pros:Selecting target specific consumers.Messages sent can be tailored to customer criteria.Perform detailed tracking of consumer choice.disadvantages:Require a mechanism for sending messages. Messages can be prevented by the consumer.Due to the emergence of consumer privacy issues are not interested in the email or SMS that is promotion.
Digital marketing is moving faster than any other market on earth. A peek into the future to make such a mission-critical activities.
But with the 'future' we do not mean five more years - that would be ridiculous. We mean the next 12-18 months. A time scale you can do something about; a time scale you can build into your plan.
The Future of Digital Marketing (FODM), now in its 7th year, is the only place all year where senior digital marketers (client side and agency) can do three things:
Get dose, concentrated quick insight into what's on the corner
Compare notes with the marketers of the most ambitious, innovative and exciting in the game.
Get a powerful shot of adrenaline to take back to the office
Digital marketing is moving faster than any other market on earth. A peek into the future to make such a mission-critical activities.
But with the 'future' we do not mean five more years - that would be ridiculous. We mean the next 12-18 months. A time scale you can do something about; a time scale you can build into your plan.
The Future of Digital Marketing (FODM), now in its 7th year, is the only place all year where senior digital marketers (client side and agency) can do three things:
Get dose, concentrated quick insight into what's on the corner
Compare notes with the marketers of the most ambitious, innovative and exciting in the game.
Get a powerful shot of adrenaline to take back to the office
